Cannabis soon to become largest new CPG category
Originally featured in Retail Leader By Rich Maturo CPG categories are poised for disruption as cannabis comes out of the shadows. Regardless of whether you are for or against legalization, adult adoption of cannabis has arrived at an inflection point with huge implications for the retail and CPG world. More than half of the U.S. … Continue reading "Cannabis soon to become largest new CPG category"
Cannabis is Quickly Becoming a Go-To Sleep Aid
So long to counting sheep. Cannabiz Consumer Group’s CannaUse™ findings reveal that both internal analgesics (otc pain medications) and sleep aids are feeling the pain of substitution effect from legal cannabis more than other OTC categories, such as cold and flu medicines. Cannabiz Consumer Group (C2G) leveraged its highly successful CannaUse™ study to understand how … Continue reading "Cannabis is Quickly Becoming a Go-To Sleep Aid"
Cannabis legalization a factor in beer sales
Cannabiz Consumer Group’s (C2G) research findings predict that legal marijuana will “canna-balize” 7.1% of revenues from the existing retail beer industry. Those purchases will take many forms, infused beverages among them. If cannabis were legalized nationally, the beer industry would lose more than $2 billion in retail sales, predicts C2G. Twenty-seven percent (27%) of beer … Continue reading "Cannabis legalization a factor in beer sales"
C2G Releases Huge Cannabis Consumer Study
The Study: CannaUse CannaUse is the largest national consumer study on legal cannabis usage, market segmentation, and product substitution. This groundbreaking study of over 55,000 people sourced respondents from the National Consumer Panel. The results tell a story of the cannabis consumer that’s far different than the “stoner” stereotype often portrayed in television and film. … Continue reading "C2G Releases Huge Cannabis Consumer Study"
Full Circle and Cannabiz Consumer Group Announce Partnership on Cannabis Consumer Omnibus Survey
Potomac, Maryland, December 6, 2016 – Full Circle Research Co. makes public today its partnership with Cannabiz Consumer Group (C2G), the research industry’s foremost experts on cannabis consumers and their ecosystems. This announcement comes on the heels of the organization’s support of C2G’s groundbreaking CannaUseTM study: the largest survey of legal cannabis consumption ever conducted … Continue reading "Full Circle and Cannabiz Consumer Group Announce Partnership on Cannabis Consumer Omnibus Survey"