Rick is responsible for the company’s product conception, development, and innovation.
Building upon his previous experience as a consumer insights professional and market research supplier, Rick was inspired to establish an information company that could service the emerging cannabis industry and measure its impact on non-related categories. He has experience in a broad range of data collection techniques including traditional survey fielding as well as models built upon large data sets.
Rick earned an MS in Advertising from the University of Illinois at Urbana-Champaign where he was awarded the Paul Schrage-McDonalds Corporation Fellowship in Advertising. He also holds BS in Strategic Communications from the University of Wisconsin—Madison.