Rich Maturo, Co-Founder and Chief Innovation Officer Rich provides one of the information industry’s most diverse backgrounds with experience in virtually every conceivable functional area of market research and business analytics. He has brought innovations in areas as varied as data collection technologies, research designs, data integration, consumer segmentation and targeting, trade area analytics, processing platforms, and data visualization to business information providers such as IRI, Nielsen Marketing, Nielsen Media, Kantar, The NPD Group, ITG / mScience as well as end-users such as McDonalds, Tricon Global, and Scientific Games. Rich has created and sold numerous companies and is currently the founder and President of CustomersDNA, LLC. a company providing strategic guidance and data / analytic services to business and marketing information providers. Rich has a BS in Marketing for the University of Illinois, and an MBA in Market Research from DePaul University.